Private Label Credit Card Program

The goal of a large retailer with a private label credit card’s goal is to create new revenue from their existing card holder base. Some of the challenges are that the client has an aggressive marketing strategy, however, customer contacts for the up-sell program are limited to specific (non-peak) times of year. The client has a high number of repeat customers, so programs offered must appeal to new and repeat customers. At Transamerica Life & Protection our strategy is to develop continuity membership and specialty insurance products that appeal to the client’s customer demographics. Incorporated multi-channel (direct mail, telemarketing, online, etc.) contact strategies maximize product exposure without negatively impacting their brand.

Results: Programs have generated significant and sustainable bottom line revenue streams for our business clients.